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Maxwell C. Pollock
Creative Content Marketing Leader



Hey! I'm Maxwell C. Pollock, an American marketing maestro, content leader, and revenue whisperer.



NEW JERSEY, USA | mpollock3@gmail.com | linkedin



WHAT PEOPLE SAY ABOUT ME



Maxwell and I joined forces two years ago, and he's helped us build our content engine from the ground up. In his first full year, he supported a +268% increase in organic keyword growth, garnered a +493.66% increase in content impressions, grew our engaged session time by 236.42%, implemented a consistent metadata strategy, and much, much more.

Maxwell understands how to use content to create demand and build trust and authority in the market.





Kala Weeks, Vice President of Marketing & Communications, Reperio



WHAT PEOPLE SAY ABOUT ME



"Working with Maxwell from Crothers Consulting was a great experience. He is very professional, and was genuinely interested about the stories, studies, and experiences that I shared with him during our briefing call. He asks meaningful questions; keeps the environment warm and welcoming while leading the interview process. I would certainly work with him and his team again."





Carolina Marques-Borges, PhD, Associate Professor, TCNJ School of Nursing & Health Sciences



"It’s a rare marketer who possesses analytical, creative, and interpersonal skills in equal measure, but Maxwell C. Pollock is one of them.

This guy is an artist! A wordsmith! And he operates at warp speed. The site was live in no time. He has all the back-end technical expertise—the part you don’t see—that makes what you do seem appear seamless and inevitable in retrospect.

Maxwell’s instincts for audience preferences are backed by statistical research and innately intuitive. This guy operates from a place of empathy for the user and nails it every time. Lucky me."





Margaret S. Mandell, Author



"Maxwell Pollock is a skilled writer who delivers well-crafted, thoughtful content marketing. Since 2020, I've hired him to help multiple higher education institutions with their SEO strategy, blog posts, and long-form magazine stories. He is a helpful collaborator whose consistent professionalism and ability to manage multiple projects keeps him at the top of my list whenever I need a writer."





Faith Kellermeyer, Associate Director, Creative Design & Content Strategy, Chestnut Hill College



"Top-notch service and results! Maxwell and the team pulled off a first-of-its-kind study in our industry, and the PR platform to disseminate the results. They had the tools and expertise for statistical analysis and the strategy to reveal valuable insights. On a personal note, Maxwell ends each and every phone conversation with the words: 'Is there anything else I can do for you today? Service like theirs is a dying art."





Jason Walker, Marketing Director, Firsd Tea



SOME BRANDS I'VE WORKED WITH


MAXWELL'S CASE STUDIES


WRS HEALTH:
A webinar series that changed the game





When I joined WRS Health to establish and grow their content program, I knew one-off blogs and a "checkbox" social media program wouldn't cut it. The EHR market was and is simply too saturated. That's why I pivoted to a large-scale webinar strategy, putting highly relevant topics at the forefront to engage audiences we would've never encountered otherwise.


Learn More

Memora Health:
A story of relentless optimization





In 2022, I dived into the exciting opportunity to head up content at Memora Health, an early healthcare AI entrant that since closed its doors. As a part of a cunning motley crew of creatives, I took on the difficult, but necessary, role of the ruthless optimizer.


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MY LATEST WORK





Here's a small sample of some of my recent marketing work.



NOTICE: All content shared and displayed on this site are considered public-domain works. No permission is needed to copy or use public domain works. A work is generally considered to be within the public domain if it is ineligible for copyright protection or its copyright has expired.



AS SEEN ON



RECENT INTERVIEWS





Smart Flow Podcast by Jotform



Street Level Marketing



Savvy Nurse Writer



About Me





I'm an enterprising B2B business leader and digital marketing specialist with over seven years’ experience launching successful campaigns, writing and producing compelling content, developing successful business systems, generating profitable relationships, and landing newsworthy articles in reputable publications.


Skills include road-mapping marketing paths to success, crafting search engine-optimized (SEO) content, running successful marketing campaigns, pitching to clients, managing customer accounts, writing press releases, seizing on earned media opportunities and fostering professional networks. I'm talented in implementing strategies to ensure my team wins, and determined to contribute hands-on expertise to the success of a reputable company.


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MY MULTI-CHANNEL APPROACH



After years of working in both sales and marketing, one thing became clear: creating sustainable revenue isn't just about money. It's about trust. And building trust with target customers isn't simple.


Some businesses have reputations to break. Others haven't had the time to create one yet. Regardless of your scenario, you'll need a comprehensive revenue roadmap that unifies inbound and outbound initiatives to boost your company's reputation, entice audiences to engage with your brand, and solidify your leadership position within your market.


That's why I approach marketing and revenue-building from more than one angle. To demonstrate power within a particular industry, I implement robust and consistent earned media initiatives. For establishing domain authority and generating online visibility, I develop and execute content marketing strategies that amplify your brand while actively generating marketing-qualified leads. And to boost thought leadership, I conduct unique opinion research studies that result in compelling results sure to even impress your competitors.


If you just want someone to manage your Google Ads account, I'm probably not for you. If you want to unlock new levels of success with a sweeping multi-channel marketing muscle, I'm your person.



WANT TO WORK TOGETHER?


LET'S TALK

MAXWELL C. POLLOCK | CONTENT STRATEGIST & DIGITAL MARKETER



New Jersey


mpollock3@gmail.com
609.216.0601