In 2024, I joined WRS Health as its Head of Content Marketing. Here are some key milestones:
- Built and led the WRS Health content marketing team (two writers, two graphic designers), heading initiatives that yielded a 900% Y/Y increase in MQLs in Q1 2025.
- Developed and spearheaded an ongoing webinar series, drawing an average of 100+ strike zone attendees per session.
- Enabled SDRs with high-converting, journey-thoughtful pitch decks, Storylane demos, and other branded content to improve pipeline velocity.